Engagement
Community
Growth

Turn Followers into an Engaged Community

Create conversations, not just content

11 min readUpdated January 2026

Engagement is the lifeblood of Threads success. Views are vanity—engagement is sanity. Learn how to create content that sparks conversations and builds community.

Key Takeaways

  • Build consistently: The key to success with boosting engagement on threads is showing up regularly.
  • Focus on value: Every post should provide actionable insights to your audience.
  • Iterate based on data: Use analytics to understand what resonates and double down.

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Frequently Asked Questions

The top engagement tactics are: (1) Ask questions at the end of posts, (2) Share opinions that invite debate, (3) Reply to every comment in the first hour, (4) Engage on others' content before and after posting, and (5) Create content that's easy to reply to (hot takes, relatable scenarios).
Reply quickly (especially in the first hour), add value beyond just "thanks!", ask follow-up questions to extend conversations, and make commenters feel seen. A good reply can be longer than the comment itself. This signals to the algorithm that your content drives engagement.
Absolutely. Aim for 10-20 genuine comments on others' posts daily. Focus on accounts in your niche, slightly bigger than you, and your engaged followers. Add value with your comments—don't just say "great post." This builds relationships and gets you discovered.

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