Master the language of the modern creator. From algorithm signals to content frameworks, everything you need to know.
The set of rules and signals used by Threads to rank and display content in the "For You" feed.
The action of sharing someone else's post to your own profile, similar to a "Retweet" on X.
A private message.
Monitoring user content.
A metric that measures the level of interaction content receives relative to its reach or follower count.
Metrics that look good but lack depth.
Percentage of users who stay.
Percentage of users who leave.
Comparing two content versions.
Posting content without appearing active or engaging in the comments in real-time.
Content that remains relevant.
A core topic for your brand.
Specializing in a specific segment.
Sharing across platforms.
Selecting and sharing quality content.
A free resource for contacts.
A prompt for user action.
Percentage of action completion.
The path from awareness to purchase.
Partnering with creators.
Monitoring brand mentions.
Using paid advertising.
We're constantly updating our glossary. If there's a term you'd like us to define, let us know.